Ballyclare is the centre of one of Ulster’s main agricultural areas with a prosperous farming hinterland. The Ballyclare Gazette has a higher penetration than it rivals in Ballyclare and the surrounding townlands. The Ballyclare Gazette sells more papers during the week in the Ballyclare and district, than any other national or regional daily paper. This has been recognised by the retail giant ASDA who advertise regularly with the Ballyclare Gazette. The Ballyclare Gazette serves the Borough of Newtownabbey in the Greater Belfast Area.